'INVESTIGATE-1+THE+PROBLEM

“I need to discover 1 (6    th   ), 2 (7   th       ) or      3 (8     th       ) value(s) & goal(s) of      the brand using 1 (6    th   & 7   th   ) or 2 (8   th       ) research sources, so that I can understand the values and goals of brands and then share my understanding with my fellow scholars.” The problem is stated, then its significance is explained.